The lesson of the day when it comes to building email lists – DON’T buy them and don’t borrow them from social media sites. You want to build a list from people who actually WANT to be part of it…versus collecting emails and then annoying people and having them opt-out anyways. A good way to…
Collecting “likes” on Facebook can be trying (some industries such as restaurants and stores have it a bit easier)…but even if you have limited followers, don’t treat them as if they aren’t important until you have more followers. Post regular content on your page. This doesn’t mean to bombard with endless posts, but be active.…
Are you on YELP? If you are unfamiliar with this website, Yelp is an online urban city guide that helps people find cool places to eat, shop, drink, relax, play, and find pretty much any service you can think of based on the informed opinions of a vibrant and active community of locals in the…
1. Choose postcards to mail over lengthy newsletters – Use a strong marketing message on a postcard and mail it to prospects. Short and sweet, but effective is key! People don’t have the time to read pages and pages…and you may lose their attention rather than grab it. Plus, a postcard will be less expensive…
1. Get a Website! Companies without a website in this day and age are falling behind. People use the Internet to search online for products and services. Do not rely on a costly ad in the Yellow Pages to make you competitive in this marketplace. If you don’t have a website, you are giving away…
It seems as though people don’t have time for anything these days. Remember dial-up Internet? Imagine how frustrating it would be to go from high-speed Internet to turtle-slow speed? It’s the same idea when it comes to the load time of your website – when a user gets to your website, they want to see…
When it comes to search engine optimization – getting websites found in Google etc. – there are many factors that come into play in terms of getting ranked. Without getting into all of the technical jargon, here are some factors that can be explained in more simple terms for those of you who are curious:…
With the Internet being world-wide, you can expect (and want) to attract visitors from your city, your province/state, your country, throughout North America, or even abroad. It all depends on your type of business and your target audience. To make it easy for people to contact you (and increase the likelihood as well), it is…
If you are selling products through your website and have an online store, you definitely want to invest in search engine optimization services to get found in the search engines like Google under keyword phrases appropriate to your business. But…website promotion services is just the first step. SEO will bring the visitors to your website,…
When you launch a website, you need traffic to the website, so you hire a search engine optimization specialist. Does this mean that you will suddenly increase your sales 10-fold regardless of what your website looks like? No. This means that your visitors will increase and awareness of your company and website will increase…but then…