If you are selling products through your website and have an online store, you definitely want to invest in search engine optimization services to get found in the search engines like Google under keyword phrases appropriate to your business.
But…website promotion services is just the first step. SEO will bring the visitors to your website, but that is only one piece of the puzzle. The other part is converting those visitors to customers to increase your sales, and ultimately grow your business.
When it comes to buying products online, there are numerous websites to choose from and people can order from anywhere in the world in most cases. You need to make sure you stand out from the rest so that those visitors don’t turn into customers for your competitors!
3 Important Tips:
1. Offer special discounts/sales and promote them heavily – make it obvious that you have special pricing – make it stand out via graphics, bright colors etc. Have a page dedicated to sale items accessible from all pages of your website.
2. Offer multiple payment options…and most importantly make your site secure to make people feel comfortable for giving their information over the Internet. Make it known that it is safe to buy from your company.
3. Provide easy access to customer service – people want to be able to ask questions about the products they are buying – there is nothing worse than not being able to talk to someone before you buy, only to be disappointed after it has shipped. We all know the hassle associated with returning a product.