Archive for the ‘Marketing Tips’ Category
Tuesday, June 8th, 2010
1. Get a Website! Companies without a website in this day and age are falling behind. People use the Internet to search online for products and services. Do not rely on a costly ad in the Yellow Pages to make you competitive in this marketplace. If you don’t have a website, you are giving away all of your potential online business to your competition who does have a website.
Monday, April 12th, 2010
It seems as though people don’t have time for anything these days. Remember dial-up Internet? Imagine how frustrating it would be to go from high-speed Internet to turtle-slow speed? It’s the same idea when it comes to the load time of your website – when a user gets to your website, they want to see it instantly…waiting for 10 seconds can be 10 seconds too long and you could lose that potential customer because they will be onto the next website that loads quicker.
Here are some factors when it comes to the speed at which your website loads:
Sunday, February 7th, 2010
When it comes to search engine optimization – getting websites found in Google etc. – there are many factors that come into play in terms of getting ranked. Without getting into all of the technical jargon, here are some factors that can be explained in more simple terms for those of you who are curious:
1. Age of the Domain of Your Website…in other words, how long your website has been around for. The age of your website builds trust. The longer a website is online, the more “viable” it is seen as.
Sunday, January 31st, 2010
With the Internet being world-wide, you can expect (and want) to attract visitors from your city, your province/state, your country, throughout North America, or even abroad. It all depends on your type of business and your target audience.
To make it easy for people to contact you (and increase the likelihood as well), it is very beneficial to offer a toll-free number. People love to see a 1-800 number because then they do not have to incur any costs just to ask a question or two.
Toll-free numbers can also increase trust – even if people do not want to contact you, just knowing that they can builds credibility.
Monday, January 25th, 2010
If you are selling products through your website and have an online store, you definitely want to invest in search engine optimization services to get found in the search engines like Google under keyword phrases appropriate to your business.
But…website promotion services is just the first step. SEO will bring the visitors to your website, but that is only one piece of the puzzle. The other part is converting those visitors to customers to increase your sales, and ultimately grow your business.
Tuesday, December 8th, 2009
When you launch a website, you need traffic to the website, so you hire a search engine optimization specialist. Does this mean that you will suddenly increase your sales 10-fold regardless of what your website looks like? No. This means that your visitors will increase and awareness of your company and website will increase…but then most importantly, you need to convert those visitors into customers.
Monday, November 23rd, 2009
Chances are if you are starting a new business venture, you will also be launching a website! Here are a few key things to remember when you are going through this process:
1. It is a very good idea to have the same company name as your website address (your URL). For example, Coca Cola is www.cocacola.com. If it was www.goodsoda.com, people are less likely to find it and remember it…especially if you do not have the advertising budget of Coca Cola to be able to bring awareness to a URL that is different.
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