1. Choose postcards to mail over lengthy newsletters – Use a strong marketing message on a postcard and mail it to prospects. Short and sweet, but effective is key! People don’t have the time to read pages and pages…and you may lose their attention rather than grab it. Plus, a postcard will be less expensive…
If you are tracking your website with software like Google Analytics, you will see “Bounce Rate”. It is shown as a %. This means that on a specific page (or a general average for the whole website) that number of people who enter your website, leave without going to a second page. So, the lower…
When it comes to search engine optimization – getting websites found in Google etc. – there are many factors that come into play in terms of getting ranked. Without getting into all of the technical jargon, here are some factors that can be explained in more simple terms for those of you who are curious:…