Web Warrior Marketing
There are tons of blogs online these days. It would probably take you less than a minute to find a blog on any imaginable topic if you were to search online. This is the power of the Internet – a limitless source of information.
Congratulations if you have decided to start a blog – it is a great way to give your company credibility…not to mention connect with your clients and potential clients on a more personal level…which can differentiate yourself from your competitors. The question is though – are you keeping up with it?
Many people get on a bandwagon to start something…but then let it fall by the wayside if they don’t get immediate results or reactions. They say patience is a virtue and this holds true for blogging. In order to build up a following, you have to maintain it and stay committed to it. You have to give people a reason to stay interested. Would you be interested in a blog that has an entry or two but hasn’t been touched in 5 months? Not likely.
In a perfect world, you would be able to post a couple of entries per week. Depending on your industry though – this is easier for some companies than others. Maybe you can only come up with one posting per week…or one bi-weekly. The thing is though to try to be consistent.
A great idea is to book a day off in your calender each week (or twice a week). If you have time allotted strictly for blogging, you are more likely to stick with it. Otherwise, it can turn into something that may cross your mind here and there, but then get lost amongst other priorities.
Take time to brainstorm topics – and jot down topics when they come to mind.
Add personality to your writing – afterall there is a human behind the writing – it doesn’t have to sound like one of your boring college textbooks. Don’t be scared to be witty and add humor. People will respond positively!
Blogging is also great for SEO (search engine optimization) of your website because it is a way to add fresh content on a regular basis…which the search engines love. Don’t have SEO for your website? We at Web Warrior Marketing will be happy to provide you with more information as well as a free consultation and quote for our services. Contact our Vancouver SEO company today! We help companies throughout Canada & the USA.
Web Warrior Marketing