2. Don’t use frames – search engine spiders have a difficult time crawling through websites with frames

3. Black font on a white or lighter-colored background is easier to read than the reverse – you don’t want to strain people’s eyes…they will leave

4. Images are great – but not when it is a whole page of images – search engines see images as blank space…they need text to grab onto…use a mix of both

5. Have a site map

6. Ensure all important info on home page is above the fold – meaning what shows on screen without having to scroll down – many people don’t scroll down – so get their attention asap

7. Search engines love fresh content and visit sites much more often that are updated regularly. Depending on the website, you may not be able to change your content yourself (or may even not really have anything to change it to)…so having a Wordpress blog incorporated as a page on your website that has the same look as your website is an excellent way to do this…and is also a great way to keep people coming back to your website!

8. 10+ pages is ideal….the more pages, the more different keyword phrases can be used specific to each page

9. User-friendly – when someone lands on your page, make it easy for them to find what they are looking for – organization is key

10. If you want to set-up a Twitter page for your business, add an icon onto your website that people can click to access your Twitter page. Twitter is huge in social networking and is a great way to reach people you wouldn’t normally be able to reach or connect with…it is also a great way to link back to your site and possibly get other people linking to your site (blog postings etc.)

Feel free to ask Web Warrior any questions you may have about your current or future website in terms of website promotion. Our Vancouver SEO company can help clients throughout Canada and the USA.

Now, even though your website is not likely to attract nearly as many people as a site like YouTube, you still want to attract people and grow the popularity of your website. Give your visitors something to look forward to…become a site where people can look to for information and helpful tips. The more “fans” you have to your site, the more likely they will tell their friends and contacts about it as well, or even post links on their blogs or Twitter pages. Posting tips or videos where people want to keep coming back for more can also establish your website/business as an authority.

In terms of search engine optimization, the building of FRESH content cannot be emphasized enough. The search engine spiders love new content and will crawl your site much more often which will boost your rankings. This does not mean you have to make changes to your website or write blog postings everyday – the important thing here is to be regular with your updates.

Looking to optimize your website? Contact Web Warrior Marketing for a FREE website consultation today. Take a look at our search engine optimization services.