2. Optimize Your Website with SEO services through a company like Web Warrior Marketing. A nice website is a great start, but without search engine optimization, you will not get found via keyword phrases relevant to your type of business and location. For example, if you are a catering company in Vancouver, you would want to pop up in Google when someone typed in a phrase such as “Catering Vancouver”.

3. Place an Offer or Announce a Special in Every Piece of Advertising. Give people a reason to try you out, instead of going back to the regular, well known business just because they have a more established brand name. Show potential customers the benefits of working with you. Add a time limit to your offer – this will enable you to measure success of the ad in a specific amount of time, as well as get people moving quicker!

4. Ad Size – When is the last time you read a flyer full of text? Realistically, these usually end up in the recycling bin. Focus on your main message, call to action, brand recognition…and include an offer. This can be much more effective than bombarding people with too much info. People don’t have time these days…let alone to read pages and pages of ads or flyers. This can also save you money – better to have more smaller ads or promotional pieces…rather than use up your whole budget on one or two.

5. Cross Promote with Other Businesses Relevant to Your Business – help each other. If you have a client and they need a service, they are likely going to trust someone who you refer to them, rather than just picking some random company…and vice versa. Plus, you help someone, they will help you. Establish these networks and your business will grow.

Contact Web Warrior Marketing to get a FREE website consultation as to how we can drive more traffic to your website. We help companies throughout Canada and the USA with their website optimization needs.

Here are some factors when it comes to the speed at which your website loads:

• Size of Images – files should be shrunk with an image program before being saved to the server
• Code – Back-end coding that is clunky or awkward
• Number of “things” on a page such as videos – large video files take a long time to download, especially if they are quite large
• Performance of the user’s computer – using a speedy new computer is great – but use an older one, and it can be a painful waiting process – so slow! Now imagine loading a website with large image files and videos etc. You wouldn’t stay on a site like that, and your customer won’t either.

Less is more can be taken into account here – of course you don’t want a boring website just so that it loads fast…but make sure you need those extra bells and whistles before you add them to your design.

So in addition to having a great website, you need visitors to go along with that. Contact our Vancouver website marketing company today for a FREE website consultation as to how we can increase your traffic. www.webwarriormarketing.com

1. Age of the Domain of Your Website…in other words, how long your website has been around for. The age of your website builds trust. The longer a website is online, the more “viable” it is seen as.

2. The Structure of Your Website URL’s: For all of the pages that are not your HOME page, there is an additional part added onto the URL (website address) depending on what the page is. For example, a home page would be www.home.com … Other pages would look like this for example: www.home.com/services. These should be very clean and not have a string of random numbers or letters tailing on the end.

3. Address & Phone Number – if you were to do some online shopping for example and had to give your credit card number, wouldn’t you be a bit leary of doing so if it involved a company without an address or phone number on their website? Quite likely. Google embraces trust factors on websites!

That will give you a peek into a few of the things that can help with your online rankings. Leave the legwork to our SEO specialists in Vancouver – helping companies throughout Canada and the USA. We’d love the opportunity to optimize your website – request a FREE consultation on the CONTACT page of our website today!

To make it easy for people to contact you (and increase the likelihood as well), it is very beneficial to offer a toll-free number. People love to see a 1-800 number because then they do not have to incur any costs just to ask a question or two.

Toll-free numbers can also increase trust – even if people do not want to contact you, just knowing that they can builds credibility.

In terms of design, you’ll want to make sure it “pops” on your website and is visible – not hidden in the corner in tiny print.

You may also have the opportunity to be clever when it comes to your toll-free number, and have the last numbers spell out a word related to your product or service. For example: 1-800-GOT-MILK. This is great for advertising and resonates in the mind of the consumer.

Check back on our website, www.webwarriormarketing.com, for more helpful tips. Is your website not getting enough traffic? Promote your website with our search engine optimization services. We can help clients throughout Canada & the USA. Request a FREE website consultation on the CONTACT page of our website today!

But…website promotion services is just the first step. SEO will bring the visitors to your website, but that is only one piece of the puzzle. The other part is converting those visitors to customers to increase your sales, and ultimately grow your business.

When it comes to buying products online, there are numerous websites to choose from and people can order from anywhere in the world in most cases. You need to make sure you stand out from the rest so that those visitors don’t turn into customers for your competitors!

3 Important Tips:

1. Offer special discounts/sales and promote them heavily – make it obvious that you have special pricing – make it stand out via graphics, bright colors etc. Have a page dedicated to sale items accessible from all pages of your website.

2. Offer multiple payment options…and most importantly make your site secure to make people feel comfortable for giving their information over the Internet. Make it known that it is safe to buy from your company.

3. Provide easy access to customer service – people want to be able to ask questions about the products they are buying – there is nothing worse than not being able to talk to someone before you buy, only to be disappointed after it has shipped. We all know the hassle associated with returning a product.

Check out our website promotion services and request a FREE website consultation on the contact page. Let’s start driving more traffic to your online shop!

1. Your website has to be visually appealing, easy to navigate, be well organized, and offer a quality product or service. Think of when you land on various websites in any given day – are you likely to stay on one that is hard on the eyes, disorganized, and not user-friendly? Of course not. It is a “surfers” market out there…people will move on if they don’t like what they see of if your website essentially frustrates them. Plus, many think that all of the bells and whistles make their website better, when in reality those should be kept to a minimum. Having too much going on can scare people away.

2. Ensure you have calls to action – “Call us now”…”Contact us”…”Buy now”…”Shop Now”. Make these calls to action visible. Make it easy for your customers to communicate with you and hopefully follow through on a booking or purchase.

3. Check in on your competitors websites on a regular basis. When was the last time you booked a hotel or airfare for example without checking out at least a couple of companies? If people landed on your website, they can just as easily land on your competitor websites – the key is to ensure they find something special or better about yours or your products to draw them back to your website. Keep an eye on their promotions and new product offerings too!

More tips on converting website visitors to come. Contact our Vancouver Search Engine Optimization company for a FREE website consultation today. We help clients throughout Canada and the USA.

1. It is a very good idea to have the same company name as your website address (your URL). For example, Coca Cola is www.cocacola.com. If it was www.goodsoda.com, people are less likely to find it and remember it…especially if you do not have the advertising budget of Coca Cola to be able to bring awareness to a URL that is different.

2. Choose something that is easy to spell – the harder to spell, the more room for error, and not to mention, how fun is it to have to spell your company name or website address to people over and over again? Not so much.

3. Having a name that has completely no relation to your product or service (but just an attempt to be extremely unique and funky) may work for some major brands, but it is better to take the guessing game out of it. If it is clear what you are offering, chances are you will attract more attention from your target audience. People barely have enough time in the day as it is…so they aren’t likely to have time to hunt down what your company is all about just for the sake of it.

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